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Business Continuity Awareness


Business Continuity Awareness Figure

Most organisations run a periodic business continuity awareness session and most attendees forget the content within hours of leaving the session (many have even “turned off” before the seesion has completed).   And then, when an incident occurs, very few people seem to know what do.  The solution to this is often considered to be “more training”, “more of the same” - but as the late Henry Ford once said, “if you always do what you’ve always done, you’ll always get what you’ve always got”. 


Putting colleagues through “death by PowerPoint” presentations or e-learning courses with multi-choice questions just does not work in terms of creating lasting retention.  To ensure that awareness training content is retained by attendees there are two major factors to consider:

  • Relevance.  Is the content you are delivering relevant to the audience? does it really tell them what they need to know?  It’s too easy for specialists to deliver content that evangelizes their work. It may be interesting to you, but does it really resonate with someone from sales or HR? Relevance is also enhanced when the content is specific to your organisation.  Bland, generic content will result in a lack of engagement. Including company specific references to places, people and risks will make the session and content pertinent to attendees.

  • The real enemy of all awareness programmes is the “forgetting curve” – which means that if we don’t frequently and consciously apply new knowledge that we have acquired, we forget it.  This very human trait is the root cause for the limited success of many awareness programmes (and it’s not just confined to business continuity programmes).   


The challenge with sustaining business continuity awareness is that very few people get involved with it on a day-to-day basis - but nevertheless need to be at a level of preparedness so that they aware of what is expected of them in the event of a major operational incident or disruption.  Scheduled classroom or e-learning sessions, though necessary, are not sufficient to keep awareness at the required levels.  Ongoing support is the only way to prevent the forgetting curve trending towards zero.  In fact, business continuity awareness, needs to be considered as a process, not an event.  This process needs to consist of both formal training sessions supported by a series of micro-learning interactions which keep levels of awareness at the desired levels by reversing the effect of the forgetting curve.


Our awareness programme service helps organisations to deliver effective business continuity awareness programmes.  It includes

  • Development of e-learning content tailored to the specific requirements of your organisation

  • Development of micro-learning interactions to sustain levels of awareness

  • Delivery of your e-learning content in SCORM, PowerPoint and MP4 format


An example of our e-learning content for employee business continuity awareness can be viewed in the video below


For further information on our services for business continuity e-learning and awareness, please complete the form below